Observing users as they attempt to use a product or service while thinking out loud.
To better understand how intuitive the team’s design is, and how adaptable it is to meeting user needs.
How to do it
- Pick what you’ll test. Choose something, such as a sketch, prototype, or even a “competitor’s product” that might help users accomplish their goals.
- Plan the test. Schedule a research-planning meeting and invite anyone who has an interest in what you’d like to test (using your discretion, of course). Align the group on the scenarios the test will center around, which users should participate (and how you’ll recruit them), and which members of your team will moderate and observe. Prepare a usability test script (example).
- Recruit users and inform their consent. Provide a way for potential participants to sign up for the test. Pass along to participants an agreement explaining what participation will entail. Clarify any logistical expectations, such as screen sharing, and pass along links or files of whatever it is you’re testing.
- Run the tests. Moderators should verbally confirm with the participant that it’s okay to record the test, ask participants to think outloud, and otherwise remain silent. Observers should contribute to a rolling issues log. Engage your team in a post-interview debrief after each test.
- Discuss the results. Schedule a 90-minute collaborative synthesis meeting to discuss issues you observed, and any questions these tests raise concerning user needs. Conclude the meeting by determining how the team will use what it learned in service of future design decisions.
Example from 18F
Applied in government research
No PRA implications. First, any given usability test should involve nine or fewer users. Additionally, the PRA explicitly exempts direct observation and non-standardized conversation, 5 CFR 1320.3(h)3. It also specifically excludes tests of knowledge or aptitude, 5 CFR 1320.3(h)7, which is essentially what a usability test tests. See the methods for Recruiting and Privacy for more tips on taking input from the public.