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Empathy map

What

Creating a visualization of user thoughts and attitudes to help align the team on a project’s needs and layout

Why

To cultivate a deep understanding of user needs and feelings regarding a product.

How to do it

Create an empathy map split into four quadrants: “Says,” “Thinks,” “Feels,” and “Does.”
Through user research, fill out the map to help visualize profiles.
Use the map to inform your design process.

Additional resources

Traditional Empathy Map

Empathy Map: The First Step in Design Thinking - Sarah Gibbons