Build a greater understanding of your problem and the people it impacts.

Dot voting


A simple voting exercise to identify a group’s collective priorities.


To reach a consensus on priorities of subjective, qualitative data with a group of people. This is especially helpful with larger groups of stakeholders and groups with high risk of disagreement.

Time required

15 minutes

How to do it

  1. Bring plenty of sticky notes and colored stickers to the meeting.
  2. Gather everyone on the product team and anyone with a stake in the product.
  3. Quickly review the project’s goals and the conclusions of any prior user research.
  4. Ask team members to take five minutes to write important features or user needs on sticky notes. (One feature per sticky note.)
  5. After five minutes, ask participants to put their stickies on a board. If there are many sticky notes, ask participants to put their features next to similar ones. Remove exact duplicates.
  6. Give participants three to five colored stickers and instruct them to place their stickers on features they feel are most important to meeting the project’s goals and user needs.
  7. Identify the features with the largest number of stickers (votes).

Applied in government research

No PRA implications: dot voting falls under “direct observation”, which is explicitly exempt from the PRA, 5 CFR 1320(h)3. See the methods for Recruiting and Privacy for more tips on taking input from the public.